What Is Digital Signage and How Can It Benefit a Business

Small and medium-sized businesses have always struggled to compete with corporate giants. The explosion of digital services in the last few years has led to the emergence of new, innovative, and cost-effective ways businesses can use to market their products/services. Digital signage is one of them. It offers a platform that can help grab the attention of potential clients. In so doing, it provides new invigorating ways for small and medium enterprises to showcase their products, promote their brand, and increase sales.

What Is Digital Signage?

Digital signage is a section of signage that uses digital signs to show targeted content. Digital signage uses technologies such as projection, LED, and LCD to stream media and display information, video, and digital images. Digital signage is common in hotels, stadia, museums, transportation systems, retail stores, and other public spaces. Some of the most common applications of digital signage are outdoor advertising, marketing, exhibitions, and wayfinding.

Apple, Nike, New Balance, and Tommy Hilfiger are just some of the great examples of how digital signage can be successfully deployed and used by retailing businesses. You probably have come across one of these high-resolution digital displays in an airport, retail store, or a shopping mall. The demand for digital signage solutions is accruing interest and expanding investments. The market is expected to grow to around 22 billion users by 2020, from 15 billion in 2015. Find out how you can use digital signage to improve your business by clicking here.


How Does It Benefit Your Business?


The need to migrate business infrastructure within the digital signage space continues to grow as this cutting-edge invades practically every aspect of our lives. Small businesses stand to gain the most from the use of digital signage. For instance, retail stores that use displays and interactive kiosks have a better chance of increasing the number of repeat buyers, achieving higher information retention rates, decreasing perceived waiting times, and increasing their overall sales volumes. Digital signage is one of the most cost-effective solutions for a business of any kind.


Restaurants that use digital menu boards have decreased the cost of menu changes, increased check averages, achieved higher sales of promotional items, and registered higher customer satisfaction rates. Digital signage benefits different types of businesses in a variety of ways. Some businesses will benefit from this technology more than others. The appeal of digital signage is its biggest strengths. Static signs have a certain level of appeal, but the level versatility that comes with a digital sign is unmatched. Digital signs are interactive and can be used to display a variety of content hence the better option for pulling customers in.

Though many examples involving the use of digital signage include retail stores, restaurants, or food service establishment of some kind, any business can benefit from it. Besides marketing/advertising, digital signage can be used purely to boost an organization’s internal performance. The cost of installing a digital signage system in your business is contingent on the number displays you want, the type and quality of content you will be displaying, and your cabling needs.