Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. Nevertheless, one should take note of the fact that a number of software marketers and developers fail to build their already loyal clients and just think about getting more and more potential clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Nonetheless, the most effective method in ensuring brand awareness until today is have clients who are genuinely satisfied. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.
1) Utilize software escrow so the source code that you have is safe
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. These things could just take place in the shortest time possible. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to keep in mind to go for services that are of high quality and are very much reliable.