The term ‘content marketer’ refers to a person who is tasked with the planning, creating and sharing of valuable content. This is done in order attract and convert:
- Prospects into customers, as well as
- Customers into repeat buyers.
The genre of content the content marketer shares depends on what the company is selling as the content that is shared must be relevant to these products and/or services. The content marketer educates people so that they know, like and trust the company enough to do business with them.
What’s involved in a content marketer’s job?
A content marketer’s job is about so much more than just posting a sporadic blog post that has a flashy title. It is a content marketer’s responsibility to put together an editorial calendar that could include, for example:
- Case studies,
- White papers,
- Presentations, and
- Web copy.