Daily Archives: 22/06/2017

What Is Digital Signage and How Can It Benefit a Business

Small and medium-sized businesses have always struggled to compete with corporate giants. The explosion of digital services in the last few years has led to the emergence of new, innovative, and cost-effective ways businesses can use to market their products/services. Digital signage is one of them. It offers a platform that can help grab the attention of potential clients. In so doing, it provides new invigorating ways for small and medium enterprises to showcase their products, promote their brand, and increase sales.

What Is Digital Signage?

Digital signage is a section of signage that uses digital signs to show targeted content. Digital signage uses technologies such as projection, LED, and LCD to stream media and display information, video, and digital images. Digital signage is common in hotels, stadia, museums, transportation systems, retail stores, and other public spaces. Some of the most common applications of digital signage are outdoor advertising, marketing, …